Brand marketing - involving the promotion of any brand activities and strategies to establish and maintain the presence of a brand in the market.
Brand Marketing Executive has marketing responsibilities to develop and execute marketing programs that increase brand identity and brand awareness of a company or product.
Roles and Responsibilities
- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
- Define product strategies and road maps
- Research and determine product weaknesses and areas to be modified
- Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.
- Develop effective product positioning in the market
- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
- Develop mid-term plan and financial analyses
- Brief and train sales personnel (occasionally)
- Launch and oversee advertising and media planning
- Coordinate activities of specialists involved in the brand positioning of the products
- Undertake package development strategies.
- Maintaining and updating customer databases
- Looking at the pricing of products and analyzing the potential profitability
Requirements
- A university degree in any discipline or equivalent
- 1-3 years relevant experience in an IT firm
- Good communication skills
- A passion for customer service
ONLY qualified candidates should forward their resume to [email protected] using the code as the subject of the mail.