Brand marketing executive code: Bme-05-2013

Brand marketing - involving the promotion of any brand activities and strategies to establish and maintain the presence of a brand in the market.

Brand Marketing Executive has marketing responsibilities to develop and execute marketing programs that increase brand identity and brand awareness of a company or product.

Roles and Responsibilities

1. Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
2. Define product strategies and road maps
3. Research and determine product weaknesses and areas to be modified
4. Monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.
5. Develop effective product positioning in the market
6. Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
7. Develop mid-term plan and financial analyses
8. Brief and train sales personnel (occasionally)
9. Launch and oversee advertising and media planning
10. Coordinate activities of specialists involved in the brand positioning of the products
11. Undertake package development strategies.
12. Maintaining and updating customer databases
13. Looking at the pricing of products and analyzing the potential profitability

Requirements

• A university degree in any discipline or equivalent
• 1-3 years relevant experience in an IT firm
• Good communication skills
• A passion for customer service

ONLY qualified candidates should forward their resume to [email protected] using the code as the subject of the mail.