"The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement; and who at the worst, if he fails, at least fails while daring greatly." Theodore Roosevelt

I Am - the Arena of Values

I Should – the Arena of Responsibility

I Could - the Arena of Possibility

I Would - the Arena of Negotiation

I Want To - the Arena of Vision

I Will - the Arena of Dedication

I Do - the Arena of Accomplishment

In this article we are going to be looking at the “Arenas” that every person, organization, or business can operate out of. They are Values, Responsibility, Possibility, Negotiation, Vision, Dedication, and Accomplishment. The degree of our success is directly related to the degree in which we excel in and balance these arenas. As you go through each segment, think practically, because these are intended to be more than intellectual ideas. They are intended to help you solidify them into your life and turn your potential into performance. Though this article is specific to business and industry, the principles here are easily translated into personal application.

I Am - The Arena of Values.

Every person, organization and business has values. They may not know what they are, or they may not be able to articulate what they are, but they have them. The values of a business are what they believe in. What do they think is important? What do they hold as dear to the organization? Customer satisfaction is a simple value that a business may hold, for example. What a company values will affect the way the business runs and the employees act and work, so it is important to know what your business values are. Here are some questions for you to ask. I would encourage you to involve as many top-level people in this process as possible, as well as others, even down to the lowest levels of the organization. What do we think is important? What do we hope to accomplish? What do we believe in as we go about our work? Another item to deal with is Values Dissonance. That is when you state your values and find that they are not in action in the company. This then, takes teamwork and leadership to make sure that everybody is on the same page with your corporate values. The first step in a successful organization, or for your own life for that matter, is to determine your values. I would encourage you to spend some time on this if you haven’t already. And if you have, continue to make sure that everybody in the organization knows and believes in them.



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Winifred Edet
Online Sales Executive
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