(A) Tell us what specs you would likelygive to the Hong Kong Company.
a. Bluetooth v2.1 with A2DP and USB
b. 3.2 megapixels camera with support for VGAvideo
c. Storage up to 16GB memory card
d. 3.5mm jack
e. Document viewer(Excel, PDF, Word)
f. GSM Quad-band(850, 900, 1800, 1900 MHz)
g. 3G/3.5G(UMTS/HSDPA) 5-bands (900/2100MHz)
h. Java
i. GPS Navigationwith A-GPS and Google Maps
j. SMS/MMS
k. email/pushemail/IM
l. Music player(MP3, WAV, eAAC+)
m. Video player(Mpeg4, WMA, 3GP)
n. WLAN 802.11 b/g/n
o. Photo/Videoeditor
p. WAP2.0/XHTML/HTML browser
q. FM Radio
(B) Give us your pricing, consideringmarket trends and local acceptability.
o Considering market trends and localacceptability, phone should be priced at N15,000.00
(C) C) Build a comprehensive businessplan by identifying sales channels, outlining an unsolicited proposal for oneof your sales channels, listing and analysing various media of advertisement,recommending ethics for marketing executives etc.
o sales channels
o Designated outlets across the major cities
o media of advertisement
o Print Media
§ Newspaper - For wide reading audience
§ Hand bills and Flyiers – to get the message onthe street
See attachment
(D) You are also expected to make a presentation ofyour business plan to your firm’s top brass. Outline what you need to keep inmind for a winning presentation.
· Executive Summary
· Products Details
· Market AnalysisSummary
· Strategy andImplementation Summary
· Financial Plan