Diageo Brands Nigeria (an integral part of Guinness Nigeria) is responsible for the sales and marketing of Diageos iconic spirits brands (like Johnnie Walker, Smirnoff, Baileys among others) in Nigeria. Our sales team members are our liquid experts, respected internally and externally as a source of knowledge across categories through their passion and skill. Across the trade they deliver gold standard for quality, visibility and persuasion.

Job Title: Retail Development Managers - Spirits

AutoReqId: 36103BR
Function: Sales - Field Sales
Level: L6 (MS1)
Reports To: Regional Sales Manager - Spirits

Functional Capabilities
To support the Spirits Function in the achievement of its business objectives through the effective development & management of a designated sales territory including implementation of all sales activities/programmes in the sales territory

Top 3-5 Accountabilities


  • Management and achievement of sales volume, value targets and KPI targets (Distribution & Visibility) within outlets
  • Build long term brand relationships with key influencers (bar owners/bar staff/popular personalities)
  • Educating Customers & Consumers on the Quality, Provenance, and Heritage of our brands in an exclusive and elegant manner.
  • Drive the highest standards of executional excellence through the implementation of brand outlet specific growth drivers, business plans, trading term compliance & category management
  • Implementation of customised visibility solutions per target outlet (POS, Menu design/printing, bar branding solutions and back of bar displays)


Qualifications and Experience


  • Graduate calibre
  • Compelling seller, customer influencer, excellent communicator and presenter with adaptability of style
  • Experienced driver with valid license
  • Enjoys meeting people and building relationships
  • Loves and thrives on the night life
  • Experience in selling premium/lifestyle brands preferably in the premium drinks category


Flexible Working options


  • Based in a defined geographical area.
  • Minimum of 80% Field Based
  • Some travel to HQ essential


Barriers to Success in Role


  • Lack of belief, liquid knowledge and passion for the brands – you have to be able to communicate brand benefits in the face of obstacles and tough challenge.
  • Inability to drive
  • Dishonesty/lack of integrity


Application Closing Date: 14th March, 2013

Method of Application
Interested and qualified candidates should:
Click here to apply online