CLUSTER MARKETING AND COMMUNICATIONS MANAGER


REF.: ML-014889


Maersk Nigeria is looking for a highly motivated individual with a ‘can do’


attitude to take up the role of Cluster Marketing and Communications Manager.


The successful applicant will be part of a very successful Trade and Marketing


(TNM) team recognized as ‘best in class’ in West Africa


WE OFFER


We offer the opportunity to be responsible for and involved with a wide range of


tasks related to marketing, communication and performance management. The


position also offers strong exposure at various levels at the organization, and


the opportunity to work in a dual branded environment involving both brands of


the A. P. Moller Maersk Group – Maersk Line and Safmarine.


KEY RESPONSIBILITIES


Responsible for the development and execution of communication including:


Write and develop email marketing messages for campaigns of specific trades


Write and issue customer advisories for Nigeria, including but not limited


tdeployment changes, market related updates, and other news promoting Maersk


Line and Safmarine services


Plan and coordinate the design, content and production of customer e-newsletter


Develop and execute a social media plan for Maersk Nigeria including use of


Facebook and Twitter


Drive performance management in the cluster for both Maersk Line and Safmarine,


including the use of, and ongoing improvement of country scorecards


Be overall TNM responsible for the Sales Toolbox and salesforce.com including


Write and develop email marketing messages for campaigns of specific trades


Identifying and promoting local differentiators (dual branded).


Creating local collateral tassist sales at origin and destination in Value


Selling efforts (dual branded)


Develop reference stories tsupport the Sales team in Value Selling Process


Provide commercial guidance and direction tthe Nigeria sales organization in


conjunction with the priorities agreed with the CEN TNM function


Responsible for making sure the local content on www.maerskline.com is


up-to-date and promoting Maersk Line/ Safmarine services in Nigeria, and


actively drive the use of this page through the Sales and Customer Care teams


Responsible for the TNM pages of the CWA Enable site are properly updated and


ensuring internal promotion with origins


Develop and maintain a detailed competition overview of shipping lines calling


Nigeria


Coordinate customer focus groups and voice of customer projects in coordination


with other Maersk Nigeria functions


Manage miscellaneous marketing related activities including


Provide support for event management


Be responsible for branding related activities in Nigeria


Coordinate ordering of giveaways and other promotional items


Ensure best practice sharing with the TNM functions in the cluster countries


Provide assistance to the Cluster Trade and Marketing Manager on specific


projects when needed


WHO WE ARE LOOKING FOR

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