Topic: Huge Business Opportunity in CPA Networks - Grab a Pen and Keep an Open Mind

The term CPA does not only mean Certified Public Accountant. It can also mean Cost Per Action, or Cost Per Acquisition. This term is often used on the Internet to refer to a marketing system whereby advertisers of expensive goods and services such as law firms or business consultants pay other people to send them qualified potential customers. Even if you have never seen this term before, you can be certain that there is a business opportunity in it. We will get to that in a New York minute.

So, now that you know that CPA also means Cost per Acquisition or Cost per action, you may wonder what kind of action we are talking about. If you think like a consultant who is looking for clients of his management consulting business, you many appreciate that if the average customer spends $15,000 - $25,000 for your services, you may have no problems paying a broker or website publisher, $10 - $25.00 per lead. Bear in mind that not all leads will turn into actual business though there is still a business opportunity for you.

Now, to get a consistent supply of these qualified leads, you may turn to an online broker called a CPA network. He is the guy who will co-ordinate all the activities, such as recruiting publishers to push your consulting business. Now, people won't buy what they don't know, so this broker will probably just get potential customers to fill out a form, sign up for a newsletter, or even agree to receive a phone call from you. The cost of that action is what you pay him for.

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