At that time there was not a huge impact from a shoe endorsement, and some companies will want much of their marketing budget at risk of betting on sports to advertise their products. An athlete as paid for wearing the products but little more than a confirmation. It is possible that the reluctance of Wholesale Jordans has led to it, as long as his allegiance to Converse and Adidas products.

Nike saw something special in Michael Air Jordan Sale case, however. They saw an opportunity, a chance. He was a champion of charisma personality, and heart, and they are ready to put the company at risk. He knew from the beginning he wanted to be an Air Jordan Shoes star and help him get there. Finally, after much persuasion from his manager and parents have agreed to recruit reluctant to Nike headquarters in Portland Oregon, to fly a special video presentation and measures of vision, although he he said later after no intention of signing with Nike went.