Topic: WRITE A BUSINESS PLAN WITH EASE

A busines plan is your business on papers. When you put your business on a physical paper, it is no longer an abstact thing. Someone can easily understand it and beleive in its feasible. This would hel you to carry others along and get them commited to your business idea.

Some people find it very difficult to write a convincing business plan thereby limiting their businesses. When you are writting a business plan, you need the discuss the following things;
1. Executive Summary
2. Mission and Vision
3. Company Description
4. Product and Service Description
5. Industry Analysis
6. Target Market
7. Marketing Plan
8. Competetive Analysis
9. Management Team
10. Operation Plans
11. Financial Projections
12. Exit Strategy

The executive summary is potentially the most important section of your business plan.¾ It is normally the first section of your business plan that investors will read, and could be the last if it is poorly written. An executive summary should briefly describe the company, the product or service, and the unique opportunity your company is offering. It should also provide a short description of your key management team members and an outline of the investment you are seeking. Don't forget to tell the reader why you need the money and how and when they can expect to be paid back!

A good executive summary is essentially a condensed but powerful summary of your entire business plan.¾ It creates a first impression in your reader's mind of both you and your business. Use clear and concise language - although this applies to your entire business plan, it is especially important in your executive summary. Use words that command attention, and that get your reader excited about the opportunity you are presenting.

Limit the length of your executive summary to no more than 2 to 3 pages and stick to the facts. Investors are searching for evidence that justifies the soundness of your opportunity, and that gets them excited about what you intend to achieve. If your executive summary is clear and concise, you are one step closer to impressing your reader, and on your way to a terrific business plan.

The other points would be discussed in subsequent articles. You can also get the information faster by registering for Swiftangel Business Education on ou website.

Evelyn Egbugo is a business instructor with Swiftangel Business Education. You can get the best education on how to start and build a business at http://www.swiftangel.com Its free.

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