Branding is more than just the christening of a child. It is dressing up the child in these kind of clothes and not that; it is determining that the child goes to this school and not that; it is instilling your home culture in your child until you can pat him on the shoulder and say, “Yes, that’s my son; he has my DNA”, it is the internal attributes that has informed all these decisions and more. This child is a brand and everyone who comes in contact with him can tell how he is different from others. This is branding in layman’s terms. As the custodian of this brand, you are responsible for making him sacred and strong – in the look, feel and experience that customers have with your brand.Here is presenting short courses that will expose you to all you need to know about brand management, your brand’s target market and ways to communicate all the brand promises to your specific target market, as well as how to ultimately ensure that the brand delivers on all promises to your customers. With the right attitude, a splash of ambition and persistence, yours too can be a winning brand in a competitive marketplace.


FEBRUARY 2012 CALENDAR
COURSE TITLES COURSE CODE
MORNING BELT
EVENING BELT
9 am - 2 pm
4 pm - 9 pm
1
 FUNDAMENTALS OF BRANDING BMT 01 4th 6th 8th 14th
2
 MARKETING BASICS MKT 01 14th 13th
3
 CUSTOMER FOCUSED STRATEGY FOR YOUR COMPANY CFS 01 7th 9th 15th
4
 IMPROVING YOUR MARKETING & SALES MKT 02 16th 16th
5
 MARKETING TECHNIQUES IN OUR WORLD TODAY MKT 03 29th
6
 INTRODUCTION TO PRESENTATIONS PTS 01 22nd 23rd
7
 IMPROVING ON YOUR PRESENTATION SKILLS PTS 02 28th 29th
8
 RELATIONSHIP MARKETING MKT 04 15th 21st
9
 PRINCIPLES OF ADVERTISING ADV 01 21st 22nd
10
 CREATING A STRATEGIC ADVERTISING PLAN ADV 02 23rd 28th
11
 UNDERSTANDING THE BRANDING PROCESS BMT 02
12
 BRAND PLANNING BMT 03
13
 BRANDING FOR SERVICES BUSINESS BMT 04 27th 27th
14
 WRITING YOUR BUSINESS PLAN BUS 01 10th 24th
15
 EXECUTING YOUR MARKETING PLAN MKT 05 11th 15th
FEBRUARY 2012 TRAINING CALENDAR
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1
2
3
4
BMT 01
5
6
7
8
9
10
11
BMT 01 CFS 01 BMT 01 CFS 01 BUS 01 MKT 05
12
13
14
15
16
17
18
MKT 05 MKT 01 MKT 01 BMT 01 MKT 04 CFS 01 MKT 02 MKT 02
19
20
21
22
23
24
25
ADV 01 MKT 04 PTS 01 ADV 02 ADV 01 PTS 01 BUS 01
26
27
28
29
BMT 04 BMT 04 PTS 02 ADV 02 MKT 03 PTS 02
TRAINING SCHOOL: GLOBAL SPACE INTEGRATED COMMUNICATIONS, 11 ATINUKE OLABANJI STREET, OFF TOYIN STREET, IKEJA, LAGOSCOURSE FEES: N7,500 PER COURSE, SNACK BREAK INCLUDED. 30% OFF FOR FIRST 5 PEOPLE TO REGISTER FOR EACH COURSETO REGISTER, CALL SUSAN ON 01-8533328, 08105086565; OR COME TO GLOBAL SPACE FOR YOUR REGISTRATION FORM.Students are expected to register at least 24 Hours before each Course (with full payment).