If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales; however, many Internet entrepreneurs spend much more time designing a professional looking web site than writing effective sales copy. A professional looking web site is a very important part of making sales; however, without effective sales copy your web site will be useless.

Effective copywriting is simply learning how to write persuasive words specifically written for your targeted customer. You must feel your customers needs and write your copy with passion, excitement and benefit.

If you've ever developed a new product then you know that there is a certain time when your emotions are riding high and you're full of excitement and anticipation. This is the best time to do your copywriting. Your excitement will flow through your words. Take this time to sit down and write an outline,


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