Topic: Media Buyer

Media buyer

Media buyers negotiate the price of and purchase television/radio airtime and advertising space within newspapers, magazines and other printed publications. Media buyers and planners are involved in securing advertisement space within, among other things, TV schedules and magazines to maximise the impact of their clients’ campaigns. It is the responsibility of media departments to develop a plan that can target an idea or product at as large amount of the target consumer group as possible, familiarise them with the brand in the most positive and effective way, and guarantee an overall profit for the company.
Media Planners evolve media strategy, making recommendations on the target group, mediums to be used and identifying key timings. Much like in the client services department of a traditional agency media planners carry out a lot of pre-campaign research. Planners must manage the budget set by the client.
Media Buyers work with media planners to make the best purchase decisions. The difference between the two is that media planners select media to meet a client's marketing goals, while media buyers negotiate the best media rates and purchase the media.

Qualifications and training required

Any degree discipline is acceptable, although journalism, psychology, business studies, public relations, media studies, marketing or management qualifications can be helpful.
Key skills for Media Buyers

· Confidence
· Working well under pressure
· Good numerical and data management skills
· Effective organisational abilities
· Good verbal communication skills
· Ability to quickly assimilate large amounts of information
· Decisiveness

Method of Application
Qualified and Interested Applicant should forward their CV to Gracio Consult Recruiting Unit Via gracioconsult(at)gmail(dot)com

Media buyer

Media buyers negotiate the price of and purchase television/radio airtime and advertising space within newspapers, magazines and other printed publications. Media buyers and planners are involved in securing advertisement space within, among other things, TV schedules and magazines to maximise the impact of their clients’ campaigns. It is the responsibility of media departments to develop a plan that can target an idea or product at as large amount of the target consumer group as possible, familiarise them with the brand in the most positive and effective way, and guarantee an overall profit for the company.
Media Planners evolve media strategy, making recommendations on the target group, mediums to be used and identifying key timings. Much like in the client services department of a traditional agency media planners carry out a lot of pre-campaign research. Planners must manage the budget set by the client.
Media Buyers work with media planners to make the best purchase decisions. The difference between the two is that media planners select media to meet a client's marketing goals, while media buyers negotiate the best media rates and purchase the media.

Qualifications and training required

Any degree discipline is acceptable, although journalism, psychology, business studies, public relations, media studies, marketing or management qualifications can be helpful.
Key skills for Media Buyers

· Confidence
· Working well under pressure
· Good numerical and data management skills
· Effective organisational abilities
· Good verbal communication skills
· Ability to quickly assimilate large amounts of information
· Decisiveness

Method of Application
Qualified and Interested Applicant should forward their CV to Gracio Consult Recruiting Unit Via gracioconsult(at)gmail(dot)com