Exciting Vacancies

Department Marketing
Job Title Innovation and Consumer Insights Manager
Reports to Sr. Vice President – Marketing (West and Central Africa)
Core Working Relationships Country Team (Nigeria & Ghana), Consumer & Trade Activation Manager (Nigeria & Ghana), Technical Team in Singapore
Accountabilities (Responsibilities)
• To develop the annual marketing plan (and the three year plan) including the marketing strategy.
_ Development of the ‘strategic vision’ for each brand, its consumer positioning/concept, the investment mix/budget and its place in the company’s portfolio.
• Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
• Responsible for commissioning, execution and presentation of findings of market research.
• Help develop advertising and evaluation.
• Help in media planning, implementation and evaluation.
• Provide platforms for ‘Trade’ & ‘Consumer Activation’
• Manage the development of design and pack changes.
• The management of A&P spends.
• NPD – Rhythm Chart planning and development of new products in time.
• To coordinate ad hoc cross functional projects.
• Continuously improve marketing processes.
Educational Business Management Graduate
Work Experience 5 years + after MBA with proficiency in consumer insight mining and market research
Personal Skills • Ability to prioritise tasks – differentiate between urgent & important.
• Ability to review & change priorities as new tasks achieve.
• Allots times for ‘thinking’, ‘planning’ and implementation.
• Ability & Attitude to do fieldwork to check implementations.
• Ability to achieve objectives within deadlines.
• Exhibits initiative (proactivity) in handling different assignments, seeks out opportunities and solutions to problems for continuous improvement, is self motivated and can take stretch goals. Sees uncertainties as an opportunity.
• Recommends and accepts ideas and builds upon them. Creates new and unique approaches by rethinking or reconceptualizing so as to resolve problems. Has high degree of curiosity.
• Good communication skills.
• Leadership:
_ Seeks out and leads change, challenges the norms/ status quo.
_ Instills belief and passion among sales, finance & supply chain (including manufacturing) to enthuse, motivate and inspire higher levels of performance on the portfolio.
_ Is able to create and drive initiatives independently (although all support will be provided).
• Good team player.

Technical Skills • Knowledge of basic marketing principles and processes:
_ Having a thorough knowledge of Agency Processes and the ability to select & manage them to deliver quality outputs in time: Ad agency, Design Agencies, Media agency, Research Agencies, etc.
_ Ability to develop strong Consumer Understanding through immersions and formal Market Research.
_ Strategic Thinking: Developing a ‘vision’; Converting business goals into marketing plans; Converting consumer insights into marketing ideas; Developing the annual marketing plan; Brand Equity Development & Management.
_ Developing Activity Plans.
• Analytical Skills : Identify issues and opportunities; Use of data (sales, media, research) to create detailed, fact based and logical arguments; Ability to present analysis and conclusions in a clear, structured manner; Understand Brand Performance from P&L.
• Ability to understand brand and market dynamics.
• Good Commercial Understanding : Review P&L; Manage A&P budgets and invoices; Identify Profitable and sub-optimal SKU’s and plan marketing strategies accordingly.
• Good Project Management Skills :
_ Set objectives, break projects to components, identify critical path, set time lines (thoroughly understand lead cycles) & responsibilities.
_ Manage day to day communication to ensure projects are progressing on time and on budget.
• Knowledge of the NPD Stage Gate process.

AGE: 30 years MINUS
REMUNERATION: TBD
GENDER: Female (preferably) with a willingness to travel across Nigeria and Ghana for 10 days minimum every month. A good male candidate will also be okay.
INDUSTRY PREFERENCE: FMCG/ Market Research/ Ad Agency - Planner

Send your CVs in word format to [email protected]