Most People are not that satisfied with their internet service provider (ISP) is nothing new. Upto 38% of home internet users changed service providers for one reason or another in the three years prior to the study. The two main reasons for these changes were:

1. Price of Internet Service provided.
2. Performance of Internet Service provided.

From slow speeds to extensive downtime and exploitative early termination fees, people do not like feeling beholden to their internet service provider any more than they do their airlines.

Perhaps the fact that there has been a significantly slower adoption of traditional broadband services in recent times is a testament to how much people typically abhor their ISPs across the globe.

A huge world’s population, now use their smartphones as their primary internet source at home. At least over 75% of Nigerians use ONLY their smartphones as their preferred point of access to the internet.