They brought out an advert codedly (without officialy puting it on the newspaper and their website) where they quickly informed their children and relatives to apply early. This advert by hearsay was supposed to close on 8th April 2010, but only lasted for one week.
At that, some of us who applied even before (i.e. around 30/31 march) the advert was hurriedly removed from their website, our application status still shows application received, which is an indication that our application/CV was not even looked at by their HR department.
Now, they have started organising aptitude test for the shortlisted candidate, with their children and relatives who got an earlier information as the major beneficaries.