Topic: Trade Marketing Representative with BRITISH AMERICAN TOBACCO

Reference Number: OM/WAA/NGN/TMR/28-03-11

Job Title: Trade Marketing Representative
Location: North, Middle Belt, South East, South West

Remuneration: Competitive

Reports to: Area Manager

Requisition Number: 1

Response Deadline: 20/4/2011

Principal Accountabilities:

• <LI class=itemtext>Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan. <LI class=itemtext>Train customers if necessary using required materials and instructions. <LI class=itemtext>Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager. <LI class=itemtext>Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager. <LI class=itemtext>Actively participate in business development projects e.g. internal brand awareness campaigns. <LI class=itemtext>Support change management projects within marketing Team. <LI class=itemtext>Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory. <LI class=itemtext>Monitor brand’s performance in the outlets (BAT’s and competitors’). <LI class=itemtext>Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory. <LI class=itemtext>Provide information on retail environment to TM&D Communications Manager to develop touch points appropriate for these outlets. <LI class=itemtext>Support DSS representatives to achieve high performance by establishing a constructive feedback process
• Develop an effective working relationship with the outlets by giving assistance and support through regular communication and the prompt handling of problem and requests.

Knowledge, Skills and Experience:

• First degree or equivalent in Marketing, Social sciences or related qualification from a reputable higher institution.
• Excellent written and verbal communication (in English).
• High degree of Computer literacy and competency in the use of Microsoft Office tools
• Prior experience in Trade Marketing, Brand and Trade Programmes deployment.
• Knowledge of the FMCG industry in the retail environment.
• Negotiating and influencing skills.
• Outstanding interpersonal skills with the ability to develop and maintain relationships with Clients, external suppliers and commercial partners.
• Self starter, keen and confident to use own initiative
• Must be able to drive and possess a valid Drivers’ License
• Should have a minimum of three years working experience

Key Outputs: The most important metrics by which successful performance will be judged are, for respective territory:

• Customer satisfaction targets
• Timely development/ implementation of trade marketing activities
• Real vs. plan financial execution
• Accurate and well maintained outlet classification record

Degree: Additionally, this jobholder shares accountabilities with other areas (for respective territory) in terms of:

• Sales volume
• Market share
• Brand portfolio financials (e.g., P&L, margin)

Equity statement: BAT is an equal opportunities employer. All applications will be treated strictly on merit.

Principal Accountabilities:

• Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan.
• Train customers if necessary using required materials and instructions.
• Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager.
• Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager.
• Actively participate in business development projects e.g. internal brand awareness campaigns.
• Support change management projects within marketing Team.
• Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory.
• Monitor brand’s performance in the outlets (BAT’s and competitors’).
• Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory.
• Provide information on retail environment to TM&D Communications Manager to develop touch points appropriate for these outlets.
• Support DSS representatives to achieve high performance by establishing a constructive feedback process
• Develop an effective working relationship with the outlets by giving assistance and support through regular communication and the prompt handling of problem and requests.

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