Marketing and Business Development Manager Responsibilities:
• Reports to the general manager
• Staff: Market Analyst, Indirect - Sales Reps who work directly with AMs
• The role is part of the client’s Mix Concrete subsidiary.
• The role will be responsible for championing business expansion opportunities (justification
& feasibility confirmation), lead efforts to shape the Nigerian concrete industry standards
& practices and take the lead on selected Key Accounts relationships. The role will also have
ownership on policies on pricing and consistency of sales approach across the 3 hubs (including training programmes for the sales force).
Health & Safety;
• Contribute strongly to Risk Management Health & Safety priorities, particularly with
customers and sales force • Regular conduct in the Risk Management plant and/or offices at least two (2) per month to assess H&S compliance, with documented report
• Select and champion at least 1 important Risk Management safety action items, in
consultation with RMC safety manager and GM
Business Development;
• Originate business leads, conduct market evaluations, and assess overall impacts for
business opportunities in Nigeria
• Review and assess project/proposal business and financial information, analyse risks and
opportunities, and make recommendations.
• Lead the preparation and presentation of business cases to management for approval.
• Negotiate and close agreements and business contracts that meet Ready-Mix commercial,
legal, and operational interests and criteria.
• Co-ordinate the final review of projects plants/proposals and contracts, including required documentation before signing
• Act as the primary point of contact for contracting and business development opportunities.
• Lead a culture of continuous improvement through the analysis of successes and failures,
and make effective/appropriate shifts in business strategy as necessary.
Marketing;
• Develop and maintain the Business Unit Marketing plan. Ensure planned marketing
activities are executed optimally and effectively.
• Collaborate effectively with Group & Country resources on Marketing and Communication
activities
• Provide/source expert advice, support and planning for developing and administering
high-profile marketing initiatives, programs and projects relating to business and brand
development.
• Create business attraction in alignment with company Strategic Initiatives; advertising
campaigns and marketing activities including branding, strategic research, writing,
presenting, and creative development as well as implementing promotions.
• Pricing: Custodian of pricing policy. Develops pricing guidelines for each Area and refreshes
the same from time to time as necessary
• Key Accounts: Take ownership of a few selected Key Accounts relationships in
consultation with GM Learning and Development;
• Ensure necessary level of competency and development for direct reports
• Oversee functional training & development programs for the Sales force
• Fully understand the necessary Sales approach (TOP model) and champion alignment
in all areas
• Ensure that Marketing organization & processes are fully aligned with evolution of
the business in light of rapid expansion
• Other responsibilities as may be agreed from time to time with the GM, noting that the
business is fast evolving
Requirements:
• Graduate in Marketing, Business Administration, Economics or other related
field.
Master’s Degree in one of these disciplines would be an added advantage;
membership in related professional organizations. Experience at senior-level management and/or in dealing with high level business executives/decision makers is highly desirable.
Business Acumen, entrepreneurial approach and high level of negotiation skills are critical to the role.
Remuneration: Salary is very competitive and above industry standards.
How to Apply:
Interested and qualified applicants should apply online or send their Cover Letter and CV
to [email protected] using job Title as subject of mail.
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