Guinness Nigeria Plc has a clear aspiration of being recognized as the most celebrated business in the country. This will require a step change in our focus on shoppers/consumers and customers; fundamentally different relationships with our commercial partners and the total organisation putting a much greater customer focus into everything we do. A key contributor to the success of the Guinness Nigeria PLC strategic plan is an effective customer marketing team demonstrating industry leadership- translating trade strategy and brand game plans into a world class commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.Guinness Nigeria PLC – We are continuously interested in talented individuals who want to progress their careers and make a difference to our business.
Guinness Plc is recruiting to fill the below position:


Visibility Manager
AutoReqId: 41616BR
Function: Sales
Location: Lagos
Level: L5M1
Reports To: Head Category DevelopmentPurpose of Role
Deliver Sustainable Competitive advantage for GNPlc by:
Supporting the definition of the GNPlc Portfolio Visibility strategy
Translating the visibility strategy into Point of Sale Material (POSM) choices/Provide overall solution of Moment of Choice
Managing effectiveness of End to end POSM process and budget; from design choices to in market execution
Enabling Joint Value creation with customers via GNplc POSM solutions
Winning at the MOC (Moment of Choice) via Brilliant POSM execution
Accountabilities
Strategy:
Translating the visibility strategy into Portfolio POSM choices
Provide insights that guide category teams in strategic decisions
Design:
Develop design solution for permanent POS materials.
Work with category managers, marketing and design agency to come up with POSM design solutions for the categories.
Incorporate Shopper/consumer/customer insights and category drivers for each category into the design solution. Collaborate and align with CM for respective categories.
Role Requirements
Category knowledge capability. Developing sound, executable capability on Category and Channel trends, shopper/consumer Insights and their translation into POSM design & Choices
Insight Based POSM solutions by Channel. Translating sales & Category Drivers into POSM Design and choices that enables GNplc win at retail.
Developing and providing the selling concepts (winning customer proposition) that enables filed sales to secure customer support for GNplc POSM solutions and deployment
Activity Management. Design trade plans for visibility related activities with Cross functional teams to win with customers & channels and enable the sales force execute brilliantly.
Coaching. Visibility training for Customer Marketing and field sales teams
Qualifications, Experience and Skills Required
A strong track record in field sales & customer marketing experience
Strong capability and able to coach others in Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
A good understanding and strong capability to coach others on customer marketing fundamentals& Below The Line (BTL) process.
Minimum 5yrs commercial experience in field sales & customer marketing
Educated to degree level or equivalent
Good track record on previous roles
Method of Application
Interested and qualified candidates should click here to apply online.
Location: Lagos
Experience: 5 year(s)
Deadline: 2014-06-16