RS Hunter Limited is recruiting to fill the following position:

Job Title: Regional Trade Marketing (North Region)

Job Location: Lagos

Responsibilities
To achieve business goals and trade marketing/brand saliency by devising strategies for the specific region, in line with the overall trade marketing/brand strategy and subsequently plan, implement and evaluate the same at the regional /zonal level.

Key Accountabilities

  • Branding Ensure Top of Mind Awareness
  • (TOMA) target is achieved within given timelines.
  • Monitor on-going campaigns & media support and provide objective benchmarks versus completion on SOV/SOE
  • Identify and evaluate branding/media opportunities across various channels within the region
  • Conduct audit of the various channels to ensure all Branding is as specified.


POS Visibility Ensure Optimum visibility across all channels in the region

  • Develop innovative ways of ensuring the brand is visible in the market place in line with agreed PICOS.
  • Track and monitor the execution of POS materials at the Zone & regional level; send timely reports to HQ
  • Evaluate and determine ROI for all visibility initiatives
  • Conduct periodic audits with documented reporting to ensure that outdoor materials are up to date and meet specified standards
  • Plan corrective action should any gaps be identified


Product Launch Activation

  • Design Marcomms launch plan for all new products at the regional level, ensuring speed and reach.
  • Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means (Brand Activation & POS execution


Brand Communication

  • Ensure that all communication for the region is simple, easily understood and relevant to the desired target audience
  • Ensure communication is done in relevant local languages to ensure reach of a wider target audience.


Brand & Sponsorship

  • Champion all National Sponsorship initiatives as it applies to the specific region
  • Identify and leverage suitable sponsorship opportunities to help project brand visibility/generate ROI in the region
  • Ensure Co-branding partnerships are well leveraged in the regions


Regional Promotions and Activities

  • Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience.
  • Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set KPIs’.
  • Develop evaluation reports on all promotions and campaigns reporting ROI and KPI achievement and forward recommendations


Outlet Activation

  • Design on implement a live retail outlet data capture strategy that will be used for effective planning.


Requirements

  • A Bachelor's Degree.
  • An MBA will have added advantage
  • At least 7-10 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
  • Capacity to ensure adoption of brand and improve top of market awareness Achieving Business Success
  • Delighting the customers
  • Displaying Entrepreneurial Spirit
  • An eye for detail
  • Strong interpersonal skills


APPLY HERE


Application Deadline: 25th October, 2013