Topic: Grad Entry Level Research & Insights Executive:British American Tobacco Nig

Job number

945BR

Job title

Research & Insights Executive

Location/City

Lagos

Appointment type

Permanent

Job purpose and key deliverables

The retail environment has never been more complex or competitive, but if you think like us you’ll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential.

The Strategy, Planning & Insights (SP&I)Department performs a key role in guiding company strategy through an expert understanding of the market and the competitive environment. As Marketing Insights Executive, you’ll be a central resource in the delivery of this responsibility.

Your specific role is to provide support to the SP&I team through the co-ordination and production of analyses and reports on the tobacco marketplace. You’ll also be assisting in the implementation of the overall information strategy for BAT, receiving support from selected agencies as well as members of the Strategy, Planning and Insights team. If you have talent and motivation to succeed at a personal and professional level, you’ll find support and encouragement every step of the way.

Key Accountabilities







Ensure the delivery of forward looking consumer, customer and competitor insights

Implement, control and report consumer, customer, and CORA research projects defined by the Research and Insights Manager

Measure and analyse effectiveness of touch point communication, trade performance and consumer behaviour indicators by segment

Develop and maintain comprehensive competitive analysis

Support the delivery of the Insights Learning Review to feed global deep dives

Support the Research & Insights Manager in delivering a consumer centric perspective and up to date findings into given marketing projects

Ensure correct application of SP&I common platforms and best practise methods of consumer research and data analysis

Support the Research & Insights Manager in providing insights to understand consumer behaviour, perceptions and needs to drive the development of differentiated offers into our portfolio

Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity

Engage confidently with key stakeholders in line with the guiding principles

Ensure all relevant consumer insights are effectively integrated into the management information system

Establish good relations within the SP&I team and cross functional networking to develop effective and integrated insights

Identify and propose improvement opportunities in current processes

Essential requirements




Knowledge of data sources

Data analysis, interpretation and competitor analysis

Knowledge ofmarketing research information processes

Strong Microsoft Office skills

Desirable requirements




Understanding of the macro environment

Knowledge of the Company plan process

Brand and Trade Marketing experience

Understanding of research design

Knowledge of research methodologies

Ability to carry out statistical analysis

Understanding of the research and planning process

Ability to evaluate business scenarios

Systems design and usage

Knowledge of agency management

Project management skills

Working at BAT

British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.

Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and the responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.

Employing company

British American Tobacco Nigeria (BATN)

Removal Date

01-Apr-2013

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