Social Media Specialist

JOB DESCRIPTIONS


> Managing the social media marketing strategy; focusing on LinkedIn, Twitter, Facebook, Google+, YouTube,
> Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) for our clients.
> Communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.
> Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients.
> Spending hours on LinkedIn every day engaging with our clients’ target audiences by sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement with our clients’ LinkedIn Company Pages.
> Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub, such as leveraging LinkedIn Publishing Platform to understand influential content that is shared and the people who are sharing them.
> Tweeting at least 30 – 50 times a day while engaging influencers to increase the followership of our clients’ social media profiles; receiving multiple mentions and retweets in the process.
> Posting several Facebook posts each day and finding new ways to leverage Facebook for professional and business purposes.
> Conduct competitive analysis studies on client competitors, including digital footprint analysis.
> Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
> Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
> Set up and optimize company pages within each platform to increase the visibility of company’s social content
> Moderate all user-generated content in line with the moderation policy for each community
>Create editorial calendars and syndication schedules
> Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
> Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
REQUIREMENT
> Fluency in English
> BS in Communications, Marketing, Business, New Media or Public Relations
> Proven working experience in social media or related field
> Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
HOW TO APPLY
Interested candidates should forward CV to [email protected]
Successful and Shortlisted applicant will be contacted.