Digital Advertising Copywriters needed at Terragon Group

Please send your CV to [email protected] if this role is suitable for you.

The candidate for the role stated above will be responsible for brainstorming, creating, and transforming ideas into words for articles, advertisements, publications, and pamphlets. Writes words and text for television commercials, radio, Internet content, jingles, websites, press releases, flyers, and direct mail literature.

PRIMARY RESPONSIBILITIES
• Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising.
• Research the technical properties of products.
• Determine what makes products appealing to consumers.
• Develop unique, new concepts.
• Conceive, develop and produce effective advertising campaigns.
• Work with account executives to determine client needs and budget.
• Ensure campaign stays within budget.
• Create and present storyboards of ideas.
• Work with art directors to create ideas.
• Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
• Update digital media with timely content.
• Perform search engine optimization techniques.
• Oversee campaigns from production to completion.
• Revise, edit, and proofread content as needed or directed by client.
• Respond to feedback in a timely manner.
• Work within tight deadlines.
• Cast actors for TV and radio work, including voiceovers.
• Monitor and change advertising campaigns to change effectiveness.
• Check copy for spelling and grammar errors.
• Work with media planners/buyers and the production department to fully develop the advertising campaign.
• Research competitors and keep abreast of market trends.
• Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
• Work with designers, illustrators, printers, photographers and production companies to complete the campaign.
• Write press releases advertising new products.


REQUIRED SKILLS (Must Have):
1. Strong understanding of product, website and SEO content copy writing
2. Experience in writing copy for web sites, and advertisements for products or services
3. Superior knowledge of grammar, spelling, punctuation, and proofreading symbols
4. Strong experience with online writing techniques and ability to implement best practices
5. Able to meet tight deadlines and prioritize a varied workload in a fast paced, unpredictable, and demanding environment
6. Effective at tracking and following through on their own and others' responsibilities
7. Able to work independently and in a team environment
8. Willing to learn new skills, expand knowledge, and adapt to technological and business changes
9. Strong interpersonal and communication skills, including presentation delivery

EDUCATION & EXPERIENCE:
Bachelor’s degree in Journalism, English, Communication, Business, or related field; Two to five years of relevant project/product/digital advertising management experience in a technology-related organization; or equivalent combination of education and experience.