Cover Letter Tip #1 - Interviews Generated by Cover Letters That Sell

So, you’re applying for a job. You seek written representation for your resume (well, you); and yes, that all dreaded cover letter is a requirement. Letters can be used with varying purposes in mind; introduction, explanation, instruction, and solicitation. As you see, even cover letters for hiring purposes can be used for a wide range of purposes, but they all boil down to one element: selling. Nearly everything in life is based on sales in one way or another – whether you’re selling a product, a service, a creative property … and yes, yourself.Why so much buzz about a simple letter? Well, the success of a cover letter will determine whether or not you’ll have the opportunity to demonstrate during the interview and prove your worthiness for a second interview or to fulfill the job itself.The Sales ProcessThe sales process in its simplest terms is a four stage process, which can be summed up as PPPC:
Cover Letter Tip #1 - Interviews Generated by Cover Letters That Sell