BAT is recruiting for a Trade Marketing Rep

RA/NIG/NGN/TMR/30-06-08

BAT is recruiting for a Trade Marketing
Job Title:
Trade Marketing Representative

To Apply n for details
Visit : http://www.batwaa.drm-za.com/scb/det...ProductID=1117

Location:
Lagos

Remuneration:
TBA

Reports to:
Area Manager

Response Deadline:
21/8/2008

Principal Accountabilities:
Operational/ Technical/ Professional Accountabilities
Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan
Train customers if necessary, providing required material and instructions
Negotiate retail touchpoints (i.e. positioning, visibility, investment) based on communication strategy following guidelines set by the TM&D Communications Manager
Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager





Leadership Accountabilities
Actively participate in business development projects (e.g., trade incentive schemes, internal brand awareness campaigns, etc.)
Support change management projects within Marketing Team
Ensure attendance of all approved training programmes and show visible application of acquired knowledge





Management Accountabilities
Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g., RQI) and customer price of products are achieved for the territory
Provide data and maintain accurate records on competitor’s moves and sales and distribution performance in order to guarantee that Area Manager, Business Development Manager and Distribution Manager are fully informed at all times
Manage all assigned funds, materials and equipment in a secure and efficient manner in order to maximise the use of organisation assets
Monitor brand’s performance in the outlets (BAT’s and competitors’)






Relationship Accountabilities
Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory
Support DSS representatives to achieve high performance by establishing a constructive feedback process
Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMS as a guide




Innovation Accountabilities
Gather/ provide ideas on how to develop retail touchpoints


Knowledge, Skills and Experience:
First degree or equivalent in Marketing, Social sciences or related qualification from a reputable higher institution.
Excellent written and verbal communication (in English).
High degree of Computer literacy and competency in the use of Microsoft Office tools and Lotus Notes.
Prior experience in Trade Marketing, Brand and Trade Programmes deployment.
Minimum 3 years relative work experience in an FMCG retail Company.
Knowledge of the FMCG industry in the retail environment.
Negotiating and influencing skills.
Outstanding interpersonal skills with the ability to develop and maintain relationships with Clients, external suppliers and commercial partners.
Self starter, keen and confident to use own initiative



Key Outputs:
Key Success Factors

The most important metrics by which successful performance will be judged are, for respective territory:
• Customer satisfaction targets
• Timely development/ implementation of trade marketing activities
• Real vs. plan financial execution
• Accurate and well maintained outlet classification record

Additionally, this jobholder shares accountabilities with other areas (for respective territory) in terms of:
• Sales volume
• Market share
• Brand portfolio financials (e.g., P&L, margin)


Equity statement: