Introduction to Niche Marketing Strategies

All niche marketing strategies begin with actually finding a suitable niche to begin with. And of course they are everywhere.

You yourself are a member of dozens of niche markets if only you think about it. What hobbies do you do? What do you like to watch on TV, or at the movies? What are your other interests? Would job would you be doing if you weren't a marketer?

How about expanding this to your family and friends. You could soon come up with an enormous list of potential niche markets which may or may not end up being profitable for you.

The best strategy for targeting niche markets is firstly to immerse yourselves in them. Take the time to find out where these people hang out online and what they do. Are there blogs that most people in this niche read? Are there discussion forums where they meet? If so, this is golden. Find out what sorts of questions are being asked repeatedly, which show you potential for selling a product that fills that niche.

Perhaps consider actually contacting the owners of some of the popular blogs and websites in your niche to see if you can speak to them. Find out what questions *they* keep getting asked. Find out about he language they use. Analyze why their particular sites are so popular, as opposed to any other. Is it simply that there is the only website on the topic, so people have no choice?

Lastly, putting together your own website or blog, featuring high quality content that can attract visitors from the search engines tends to work well. In tight niches there are so few competitors that it can be relatively easy to generate top search engine results without really knowing what you're doing.