An Introduction to Internet Marketing and Making Money Online

There are many ways for making money online, and Internet marketing is a broad term. In a nutshell, though, Internet marketing involves getting traffic to a website, and converting that traffic into sales. Some Internet marketers sell their own products or services, while others sell on behalf of affiliates. Some don't sell anything at all, but they do place advertisements from sponsors on their site and earn money through the pay per click (PPC) method.

Here are some common Internet marketing methods:

• Pay Per Click advertising
• Affiliate programs
• Direct selling from a website
• eBay selling
• Selling services through a membership program

Obviously, no matter what products or services are being offered, a seller needs to put some time and effort into marketing. There are countless websites out there, and competition can be fierce, but with a good marketing technique, an Internet marketer can bring in a lot of good, targeted traffic. Targeted visitors, of course, are the types of people the marketer wants to sell to. They are the ones who are interested in, or can benefit from, the products or services being offered.

While all Internet marketers would love to have as many visitors as possible, sometimes quality is more important than quantity. It's better to have one hundred targeted visitors than one thousand who could care less about what the website is about. Still, marketers will try to aim for one thousand targeted visitors, and then five thousand, and so forth.

The more targeted visitors that come to a website, the more chances of conversion. A website that receives a lot of targeted traffic, yet makes no sales, doesn't have a very effective sales pitch. Internet marketers who experience this problem should consult with a search engine optimization (SEO) expert or an experienced copywriter to help them rewrite the site's content.

Other common mistakes that can be found on websites include: bad layouts, sloppy content, bad spelling mistakes and typos, confusing navigation, slow-loading graphics, and a lack of professionalism.

While everyone makes mistakes sometimes, it's in a webmaster's best interest to learn everything he or she can about Internet marketing, and to keep up with the latest trends. New Internet marketers should also choose to sell an interesting product that they themselves would buy. A common mistake that some novices make is signing up for any ole' affiliate program rather than one in which they themselves have a lot of faith and interest in.
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