Email Marketing Tactics

All right, so you’ve got the addresses. Now what are you going to do with them? Obviously, what you’re going to do is send your users marketing messages via email so that they’ll know all about the great products and services you offer. There are two ways you can do that: you can send them a newsletter every couple of weeks or so; or you can send them a sales letter. Newsletters are very important for building trust with your subscribers and warming them up to your sales offers. In the next chapter, I’ll discuss newsletters in detail. In the rest of this chapter, I’m going to explain how to write simple sales material that gets results. I’ll do that by concentrating on the two most important parts of any sales material: the headline and the call to action. Get those two right, and any piece of marketing material you produce — online or off — will get the results you want.
1 Writing Headlines That Grab Your Customers and Sell Your Goods!
Headlines are absolutely vital for all your marketing efforts. Whether you plan to use them on your website, your emails, your newsletters or anywhere else, they’re the hook that grabs your readers, reels them in and turns them into customers. There are dozens of different kinds of headlines that you can use and some of them are better than others. Below are the type of headlines that I use, and that I’ve found to be the most effective. The No-Nonsense Headline
The first type of headline you can use is the simplest. No frills, no tricks, no hooks, just a straightforward description of the contents of your message. Your headline could be something like:
Tips to Save Money on Your Weekly Shopping
The Best Way to Choose Your Next Car
Real Estate Agents That Sell Properties Fast
Notice that you can still use explanations and powerful adjectives to get your point across, but these headlines do little more than tell the reader what to expect. The advantages of these headlines is that they’re easy to write and easy to read. You don’t have to try to come up with some hard hitting sales message and customers aren’t put off by a document that looks like a piece of promotional material. On the other hand, they are a bit weak and that makes them hard to turn into cash. You can use no-nonsense headlines when you don’t need to work hard to make the sale. If you’re sending information that you know your customer will read, either because it’s free or they’ve specifically requested it, these are the kind of headlines to use.

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