What Is The Status Of Your Online Presence?

Google probably knows more about you than even those closest to you. Unnerving as it may sound, but your online search history is somewhat like a diary and your search presence is a great indicator of the person you are. Our online presence is almost like our bio-data which allows our audiences to frame their decisions based on their perceptions of us. All this proves just how powerful the Internet and search are today. So which of the following groups do you identify with?

Absentees
Business environments of today are different what they were a decade ago. If you aren't present of the first few pages of a search, then it's akin to being non-existent. Your online presence can help attract new customers and deliver that vital jump in business statistics. But, how are your prospects likely to know about you if you do not have a website or show up on search results? They may perceive you as being a small-time or un-reputed player. Even if customers hear about your business, they're likely to be scouting for more details about you on the Net. And by that we just don't mean your address and contact details!

Negative image
If there's anything worse than no presence, it's negative online image. With the tremendous clout that social media and customer-review sites yield and empower your customer audiences, your online image can sometimes take a beating. Negative comments about your business can be dangerous for your business. While you may be unable to delete them, countering them with positive feedback through link-building and generating positive content and comments is a good strategy. Negative image also includes 'unspoken' image influencers like an ill-designed website; slow load-time; blogs that haven't been updated in a long time or for that matter even an incomplete profile on social media.

Proactive positive - neutral image
You're present on the first pages of search engines based on your keywords; your website is user-friendly with proper SEO; you're equally proactive on the social media front. GREAT! Your initiatives have led to improved traffic and consequently increased conversions. But take care not to slacken, because positive images can be destroyed in no time. Continuously monitor your online image and proactively engage your audiences with quality content and strategic link building.

To end with... understanding the nature of your online presence can help you analyse the gaps between your desired and actual role; and work on areas that need your attention. The results don't happen within a day. Rather, ensuring a viable presence on search and the internet is a continuous process. Do remember, discontinuing efforts once targets are achieved will see you back at square one, in a short time!

Let the world know your business for more details visit www.aidesignz.com for further enquiries.