Knowledge Is Power!

There is a race on today and you are in it. The only question is whether you are going to win or lose. And this is largely up to you. One advantage you have is that the great majority of people aren’t aware that they are in a race. They are simply strolling along. They don’t understand how competitive our world is today, and they don’t realize how important it is to win.

The Winning Edge Concept says that small differences in knowledge and ability can lead to enormous differences in results. Here is an example: If a horse runs in a horse race and comes in first by a nose, it wins ten times as much as the horse that comes in second, by a nose. Does this mean that the horse is ten times faster? Is it twice as fast? Ten percent as fast? No. The horse is only a nose faster, but a nose translates into ten times the prize money.

When a company gets the business in a competitive market, it is often only a tiny bit better than the company that failed to get the business. But the company that wins gets 100 percent of the sale, 100 percent of the profit, and the salesperson gets 100 percent of the commission. Is the company or salesperson 100 percent better than the company or salesperson who loses the deal? No. The company or salesperson has merely developed the “winning edge.” And that makes all the difference.

One small piece of information that you have that your competitors lack can be all that it takes for you to gain the winning edge in a particular transaction. An executive said recently, “Our ability to learn and apply new ideas faster than our competitors is our only real source of sustainable competitive advantage.”

If you expect to have more than the average person, you have to learn to think bigger thoughts.The best way to do this is to increase your exposure to bigger ideas by associating with big thinkers. Download free ebook on "21 Success Secrets of Self Made Millionaires" By Brian Tracy at REHOBOTH MARKETING - A Dymanic Tool for Wealth Creation