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BRANDING
There are two major steps in creating a brand.
1. Decide on the core product and determine what you’re ultimately offering your customers that’s different from competitors
2. Develop the product –making decisions about brand name, logos, taglines, quality, packaging, and delivery. These decisions help to develop the distinct identity of the brand and make it recognizable to customers.

WHY YOU NEED TO BRAND YOUR BUSINESS
- Different products and services satisfy different customers in different ways. The challenge is to structure your products and services so that they meet these diverse customer demands in the most efficient and profitable way.
- A brand can convey up to six different meanings - attributes, benefits, values, culture, personality and user - with the aim of giving it a unique personality or spirit.
- Creating a positive brand association can lead to emotional attachments and loyalty leading to more profit for the firm.

__source: AIM

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