Airline Management Integration: Air Mercury™

Lead your team to success with a high level understanding of airline operations.

Air Mercury offers a unique combination of classroom lectures and exercises to prepare you to develop, present and defend a business plan.

Working in teams, you are challenged to devise a business plan to return Air Mercury, IATA’s virtual airline, to profitability and long-term viability. You will contribute in formulating a high-level strategy for network and fleet development, new schedule creation and making decisions on branding, product definition and marketing. The simulation tool enables your team to test and evaluate the impact of their plans and decisions in financial and operational terms.

Once all teams have finalized their turn-around plans, they will present the results to a panel of industry experts representing the airline’s Board of Directors. Teams must justify and defend their plans, demonstrating that they have learned what it takes to bring stability and long-term viability to their airline.



How You Will Benefit
Obtain overview of contemporary issues and challenges in the aviation industry
Gain a high level understanding of key airline cost and revenue drivers
Learn how these drivers inter-relate
Learn how to evaluate challenges facing the aviation industry
Learn to prepare, present and defend a business case


Designed for
Junior or mid-level managers in the aviation industry
Managers at any level who are new to the industry
Managers in related industries who need to better understand the airline business


Course Content
Contemporary Issues
Airline Economics
Airline & Route Profitability
Network & Schedule Planning
Fleet Planning
Product and Branding
Distribution, Sales and Marketing
Pricing and Revenue Management
Bilateral Agreements
Airline Alliances
SWOT Analysis and Business Plan Preparation



DHAEWOOD AVIATION BUSINESS SCHOOL,
30,LAGOS-ABEOKUTA EXP.,CEMENT B/STOP,
IKEJA,LAGOS2348026272323,2348035050692,23480757268 05,2347025016495
[email protected],dhaewood...n2@yaho o.com

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