Advanced Airline Marketing

Learn how to get ahead in today's marketing environment.
This course is designed for those with a basic understanding of airline marketing. Airline and service marketing issues will be discussed with an emphasis on multiple areas.

How You Will Benefit
Analyse current airline marketing issues
Understand advanced level marketing concepts and techniques
Learn how to judge and evaluate the appropriateness of various marketing approaches and tactics

Designed for
Airline sales staff on all levels
Airline marketing staff on all levels
Those wishing to gain a better understanding of advanced airline marketing concepts

Course Content
Revising business strategy
The airline environment: legacy and low-cost carriers
Marketing and commercial strategy development
Marketing information and research
Product management and brand positioning: customer value and CRM
Customer acquisition and retention marketing
Customer value optimisation
Customer life cycle management
Customer life time value
E-commerce and pricing
Product promotion: e-commerce channels
Integration of multiple marketing channels
Loyalty programmes
Airline alliances and cross-industry partnerships: strategies
Participants should have a basic understanding of marketing concepts prior to taking this course.

DHAEWOOD AVIATION BUSINESS SCHOOL,
30,LAGOS-ABEOKUTA EXP.,CEMENT B/STOP,
IKEJA,LAGOS2348026272323,2348035050692,23480757268 05,2347025016495
[email protected],dhaewood...n2@yaho o.com

AVIATION INTERNATIONAL PROFESSIONAL EXAMS & CERTIFICATION COURSES/PROGRAMS,RECOGNISED BY ALL AIRLINES WORLDWIDE,WITH ANY OF THESE CERTIFICATION YOU ARE SURE TO GET AIRLINES JOBS FAST.*Airline Cabin Crew Training,Airline Call Center Training,Airline Customer Service,Airline Finance and Accounting Management,Airline Marketing,Airline Revenue Management,Airport Customer Service,Airport Operations,Cargo Customer Service,Cargo Marketing,Introduction to Air Transportation,Introduction to the Airline Industry,IATA Global Distribution Systems Fares and Ticketing Course,IATA Travel and Tourism Training-Travel Agents'Marketing Course,IATA Travel and Tourism Training Programme-Level 3:Stepping into Management, ,IATA/UFTAA Travel and Tourism Training Programme-Level 1:Foundation. DHAEWOOD AVIATION BUSINESS SCHOOL,30 LAGOS-ABEOKUTA EXP.CEMENT B/STOP, IKEJA LAGOS. 08026272323,08035050692,08075726805 , http:///2dhhfaa , [email protected], log on to http:///2dhhfaa
IATA/UFTAA Travel and Tourism Training Programme-Level 2:Consultant,IATA/FIATA Air Cargo Rating,IATA/FIATA Cargo English,IATA/FIATA Cargo Introductory Course,IATA/FIATA Dangerous Goods Regulations (DGR)-Initial,IATA/FIATA Dangerous Goods Regulations (DGR)-Recurrent,Live Animals Regulations(Distance Learning),LOCAL CERTIFICATION COURSES:AIR TRANSPORT ESSENTIALS,AIRLINE COMPUTER RESERVATION SYSTEM,AIR TRANSPORT ESSENTIALS + AIRLINE COMPUTER RESERVATION,AIRLINE TICKETING + AIRLINE COMPUTER RESERVATION,Tourism MANAGEMENT,Hotel Management,Travel Agency Management,Airline Customer Service,AIRLINE CARGO HANDLING & OPERATIONS- Clearing and Forwarding (Freight Forwarding),AIRLINE STUDIES/AVIATION STUDIES/AIR TRANSPORT STUDIES,SHIPPING,PORTS & MARITIME STUDIES, Shipping/Export Management,Transport Management (SELF STUDY),CABIN CREW (AIR HOSTESS),DHAEWOOD DIPLOMA IN CABIN CREW,PILOTING (THEORETICAL CLASS IN NIGERIA),PILOTING (PRACTICAL FLYING ABROAD),Aeronautical Engineering-Leading to practical training Abroad,Piloting (Ground School)-Leading to flight Training Abroad,Aircraft Maintenance engineering-Leading to practical Training Abroad. 5% DISCOUNT ON ANY FEE, IF YOU ARE PAYING ONCE,2.5% DISCOUNT ON ANY FEE, IF YOU ARE PAYING TWICE within 30 days.