Effective Sales and Marketing Skills in Economic Downturn

EFFECTIVE MARKETING STRATEGIES IN AN ECONOMIC DOWNTURN
Sales and marketing now face the reality of consumer behaviour in a recession. Sales turnover has plummeted and overall performance has dwindled for many firms. Companies must now employ effective marketing strategies and tactics that can connect emotionally with consumers for better sales performance.
In the light of the above, we hereby invite you to participate in our marketing workshop titled:
“Effective Sales and Marketing Skills in an Economic Downturn.”
This workshop will among other things,
? Provide participants with the unique insight into the present economic downturn and how businesses and marketing practice are changing as a result of the contemporary market dynamics.
? Enable participants to understand how to market effectively and grow market shares in the present circumstance.
? Deepen the understanding of participants on current issues of emerging trends in consumer behaviour and brand positioning.
? Explore and exploit critical consumer behaviourial patterns such as how customer reassess priorities, reallocates funds, switch brands and redefine values at the moment.
? Enable participants understand how to use ultra-marketing tactics to streamline marketing costs and at the same time re-enforce consumer emotional connection with the brand.
? Fuel your marketers drive with a winning purpose amidst this current recession.
This workshop will be of immense benefit and exceptionally relevant to Business Development Executives/Managers, Marketing Executives/Managers, Brand Managers, Sales Representatives, other Officers in customer facing roles etc.


The workshop is scheduled as follows:
Date: 26th – 28th January 2010.
Venue: Strategic Career Resources Centre
33 Mobolaji Johnson Avenue,
Opposite Billings Way,
Oregun, Ikeja, Lagos.
Course Fee: NGN 55,000*
*Companies with up to 3 participants will get automatic 10% discount.
The workshop will be facilitated by the following accomplished professionals:
Festus O. Azarah is an Alumnus of the Lagos Business School and expert in Relationship and Network Marketing. He is an International Director for IFA South Africa.
Ogbo A. Ogbo is a certified international conference speaker, a professional coach and specialist in Performance enhancement. He has attended numerous technical, professional and management training in the United States of America, Europe and Africa.
Chikezie Agwara is a graduate of Lagos Business School and had attended various workshops including Developing Leadership Competencies and Building Competitive Advantage Strategy at IESE Business School, University of Navarra, Barcelona.

Yours Faithfully,
STRATEGIC CAREER RESOURCES INT’L