Alliances, Strategic Partnerships & Frequent Flyer Programmes

Practice how to apply today’s marketing methods to make a difference to your airline’s future.
This course is dedicated to those who yearn for new insights in how to use the latest marketing tools to create real success in the marketing environment today and tomorrow.


How You Will Benefit
See the real marketing challenges of tomorrow and how to face them
Work with your assignment partners and your trainer to overcome the competition in a series of structured business games
Become a more confident and capable marketing executive


Designed for
Airline marketing staff involved in Online Marketing
FFP and Partnership Marketing specialists
Those wishing to grasp the potential of modern Marketing to enhance their careers


Course Content
Health check: what’s right and wrong with airline marketing today
Assignment 1: Apply what you have learnt to a “test carrier”
Segmentation and choice: what customers to fight for and why
Modern marketing tools: strengths, weaknesses and using them properly
Online marketing strategy and tactics: what you need to know
Assignment 3: Using an online approach to counter either a low cost competitor or a business class specialist
Partnerships: What to want and what to look for
Assignment 4: Partner evaluation exercise where assignment partners select their preferred challenge
Assignment 5: Integrate one or more partners into your online strategy
FFP: What to use it for and what not to use it for
Assignment 6: Integrate your FFP into your marketing strategy
CRM: How to make it all fit together
The marketing plan: what, when and why
Assignment 7: Prepare and present your plan to a panel of judges

DHAEWOOD AVIATION BUSINESS SCHOOL,
30,LAGOS-ABEOKUTA EXP.,CEMENT B/STOP,
IKEJA,LAGOS 2348026272323,2348035050692,2348075726805,23470250 16495
[email protected],dhaewood...n2@yaho o.com


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