Retail Development Manager at Diageo

A key contributor to the success of our performance ambition is an effective & flexible field sales force demonstrating industry leadership in both volume driving & retail trade development.
The Retail Development Manager (RDM) is the entry level for sales and commercial talent in Guinness Nigeria.
Working alongside other RDMs and Business Development Managers (BDMs) in a geographical area; the role reports to an Area Sales Manager (ASM).
Purpose of Role

• Supports the business in the achievement of performance objectives through the effective management of a designated sales territory including implementation of all sales activities/programmes in the retail sales territory

Key Accountabilities

• Ensures achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion, Price and Persuasion) at all outlets within territory coverage
• Ensures effective customer/consumer relationship management and business development in trade
• Gain important consumer and trade insights and share with relevant internal teams
• Excellent execution of promotions, ensuring that promotional activity is in the right outlets and well managed
• Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Men (VSM)
• Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory.

Qualifications and Experience

• Graduate with minimum of 1 year commercial expertise gained in Field Sales or Consumer Marketing
• Understanding of the total alcoholics drinks market
• Brilliant persuasive selling skills
• Good communication skills written and verbal
• High degree of integrity
• Good interpersonal skills
• Geographically mobile – must be ready and willing to work in any location in the country
• Experienced driver with valid license
• Good computer appreciation skills
• Entrepreneurial mind-set and good business acumen.

Barriers to Success in Role

• Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
• Unwillingness to flex schedule to align with business hours of retailers and distributors.
• Low level of drive or personal leadership

Working options

• Based in a defined geographical area.
• 100 % Field Based
• Some travel to Divisional Office essential.
• Willing to work weekends and late nights

Mode of Application: Follow this link to apply