Marketing Manager in a firm in Lagos Full-time

Industry Trade / Services
Specialization Marketing / Advertising / Branding,
Minimum Qualification MBA / MSc
Required Experience 3 - 5 years
Application Deadline 2013-02-17

We are an importer and exporter of motorcycles and auto mobile magnet, solid minerals (industrial & precious stones) and agro resources, with an interest in core human needs like transportation, food and shelter. Thus, we need the services of a skilled professional to fill this position.


Responsibilities:

• Researching and developing marketing opportunities and plan
• Implementing sales plans
• Field work marketing
• Determines annual and gross-profit plans by:
• Forecasting and developing annual sales quotas
• Projecting expected sales volume and profit for existing and new products
• Analyzing trends and results
• Establishing pricing strategies
• Recommending selling prices
• Monitoring costs, competition, supply, and demand
• Accomplishes marketing and sales objectives by:
• Planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs
• Developing field sales action plans
• Identifies marketing opportunities by:
• Identifying consumer requirements
• Defining market, competitor's share, and competitor's strengths and weaknesses
• Forecasting projected business
• Establishing targeted market share
• Improves product marketability and profitability by:
• Researching, identifying, and capitalizing on market opportunities
• Improving product packaging
• Coordinating new product development.
• Sustains rapport with key accounts by: making periodic visits, exploring specific needs and anticipating new opportunities
• Provides information by collecting, analysing, and summarizing data and trends
• Protects the organisation's values by keeping information confidential
• Updates job knowledge by:
• Participating in educational opportunities
• Reading professional publications
• Maintaining personal networks
• Participating in professional organizations
• Accomplishes marketing and organization mission by completing related task as needed

Qualifications and Requirements:

• Minimum of B.Sc.in Marketing or similar field
• MBA is an added advantage
• At least 3 – 5 years of experience in a similar role
• Excellent communication and interpersonal skills

http://jobs.vanguardngr.com/job/?id=183845