Guinness Nigeria Vacancy for Brand Manager

Guinness Nigeria, a Company owned by the prestigious Diago, a world class company with Global brands which stands out in every sector of their business is seeking to recruit Brand Manager.

Diago is continuously interested in talented individuals who want to progress their careers and make a difference to in their business. Diago has vacancy in Nigeria for Brand Manager. Interested Candidate should meet the requirement below:

External Job Title: Brand Manager -
Digital Marketing: AutoReqId26565BR
Function:Marketing
Type of Job:Full Time
Country: Nigeria
External Job Description: Level L5(M1)
Reporting To: Marketing Manager Guinness

Purpose:

Develop the long term strategy and annual implementation plan for the Guinness VIP initiative

- Implement and be accountable for execution of the Guinness Trademark GAME Plan to achieve or exceed targeted NSV, market share and volume objectives for Guinness Nigeria plc while managing A&P to plan.

Leadership & Functional Responsibilities:

Work with the Guinness Trademark Marketing Manager & Marketing Director, Nigeria to set the strategy on GVIP.

- Manage the delivery of the Financial Year 11 Annual Operating Plan for Guinness through excellent execution of GAME Plans & Activities.

-Support Marketing Director as required in managing annual media planning and liaising with Procurement Media Specialist to develop world class media plans for conventional & non-conventional media.

-Ensure strong collaboration with other African team members and Hub Teams in building the trademark & stout category via new media.

-Work with the in market teams & commercial managers to turn the Guinness Annual GAME Plan into “executable” commercial plans and assist with the development of missing growth drivers.

The successful Candidate will be able to demonstrate all the Diageo Leadership capabilities especially:

Excellence In Execution- delivers high quality results consistently

Find Solutions - is committed to achieving breakthrough outcomes

Consistently deliver great performance – is results oriented

Grow yourself – is committed to the development of self and others

The successful candidate will have a proven record of the following:

Digital Marketing – will be a proven functional expert in this field in addition to regular FMCG Brand Marketing experience.

Consumer Insights- Identifies issues & ensure consumer insights are applied

Commerciality – Uses performance measurement & sound financial mgt.

Excellence in Execution –Delivers high quality results consistently

Accountabilities:

1. Assist and support the Guinness Marketing Manager Spirits to deliver the AOP growth aspirations in F12 and beyond.

2. Develop and execute ambitious recruitment plans for GVIP and other Digital initiatives to be the market leader in Nigeria of Digital Comms.

3. Support & inspire the rest of the Brand Teams as well as collaboratively support the GNplc Customer Marketing team ensuring full adherence to DMC and Digital Code of Practice.

4. Develop the annual Brand Media Plan for non-conventional media and development of third party strategic partnerships.

Lead the development & commercial implementation of annual Game Plan

Qualifications

· University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage

· Proven experience of Digital marketing strategy development and implementation (min 2-3 years).

· Ability to work under own initiative / pro-activity

· Proven and strong Brand and Trade marketing experience (4-6 years)

Key Experience

· Experienced level capability on all Marketing Functional capabilities

· Can demonstrate excellent Commercial judgement & acumen.

· Experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer.

· Is experienced at managing key stakeholders nationally & internationally.

Budget & cost control management
HOW TO APPLY

You will have to apply online at Diago website. here is a link to Diago Career website (http://www.diageo-careers.com/Pages/AboutDiageo.aspx). To start you application, you must ensure to use the Search and apply button at the top right of the website. After that, Use the Search and apply option which is the first on the list of Openings options. Then Check for Nigeria in the Country option, after which you can click the Search button at the bottom of the Search page. The result will produce a list of five openings, Apply for the one that best suits your career line