Digital Communication / Online Marketing Executive: Code: DC 2012
Digital Communication / Online Marketing Executive: Code: DC 2012
A Reputable Group with subsidiaries in the Financial Services and Software Development Industry with a dedication to quality delivery and Customer Satisfaction at international standards is growing to become a very strong National brand and a force to reckon with in Nigeria and Africa. In a bid to achieve our growth objectives and maximize our position, we strive to continuously add value to our customers with our products and services ensuring repeat visitations and conversions of both existing and potential customers, respectively. Our strategy is to engage our clients both offline and Online taking advantage of the current growth in social media participation worldwide.
Job Title: Digital Communication / Online Marketing Executive
Reporting Line: Reports to the Head of Branding and Corporate Communication
Location: Lagos
Responsibilities:
- Responsible for the Company website and improving the effectiveness of our on-line communication
- Should be able to give a tips on how your website should read, how to generate leads and how to use that data to maximize your profits
- Catalyze the involvement of people in our digital communities
- Organize information exchange with worldwide social networking websites
- Create and upload materials and content for distribution to external websites including stories, pictures and videos
- Ensure web pages all meet accessibility guidelines
- Devise strategies for digital marketing campaigns
- To continually monitor the effectiveness of these campaigns providing regular reports of the analysis to the Marketing & Development team and issue recommendations as to how this might define future digital activity for audience development strategies
- Ensure that the company’s brand image or features of the company that make it recognizable to the public are excellently represented online
- Manage advertisement on other websites, email marketing, blogging, podcasts and accounts on social media sites like Twitter, Myspace, facebook, Linkedin etc.
- Will play a key role in identifying, developing and implementing awareness and acquisition strategies to directly impact the critical business metrics
- Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.
- Tracking and evaluation of marketing initiatives, collaborating with business development team / sales and client support teams in identifying new online marketing opportunities and trends.
Skills/ Requirements:
- Flexibility, creativity, project and time management skills, business savvy
- Has proven blogging skills
- Makes a regular and active use of social media platforms and is updated on latest social media developments
- Can infect other team members with her/his enthusiasm for social media activities
- Has excellent communications skills in English (written and spoken); any other languages are a definite plus
- Ability to use design applications such as Photoshop, Coreldraw, fireworks etc will be an added advantage
- Is a proactive person, enthusiastic and hard worker
- Is responsible
- Thinks in solutions not problems
- Stimulated by an international environment
Qualifications
- Minimum qualification HND
- Required experience is 1 - 3 years with at least one year in a similar role
- A Google Certification or any other Online Marketing / Advertising/ Social Media Certification is an added advantage
Interested/ Qualified Applicants should forward their resumes to [email protected] using the code as the subject of the mail on or before 30th September, 2012.
