Diageo Nigeria Is Calling!!!

A Marketing Manager, Malta Guinness

Jobs at Diageo Nigeria, Jobs in Guiness Nigeria Plc, Careers in Diageo Nigeria - Jobs in Nigeria, Careers NigeriaDiageo is now recruiting for a Marketing Manager, Malta Guinness


Marketing Manager Malta Guinness
Reports To: Marketing Director

Purpose:

* Brand Guardian for Malta Guinnessâ- developing and implementing strategies to drive LT vol., share, and profit.

Context/Scope

* Malta Guinness is a premium non-alcoholic health and energy drink.
* Key Malta Guinness markets: Nigeria, Ghana, Cameroon
* Role based in Nigeria with some travels – minimum 30%.

Dimensions:

Financial
- Delivery of the financial targets for innovation projects
- Plan, manage and be held responsible for implementation budgets cross various innovation and renovation projects
- Negotiates costs of third party suppliers of goods and services through procurement.
- Market Complexity

Relationships

External: Guinness Global team, Saatchi/Saatchi, BTL agency

Internal: UK Africa MD/director, regional/local general managers, directors, brand managers

Key Performance Indicators

· Gold standard strategic plans and advertising
· Recognised as marketing leader in region
· Delivery of targets through growth drivers, key brand health.
· Best practice coaching across region,
· Creates a high performance team

Diageo Capabilities:

1. Be Authentic
2. Manage People for Success
3. Consistently deliver great performance
4. Grow yourself
5. Find Solutions
6. Connect to the Diageo Purpose

Functional Capabilities:

Insight Generation - Experienced

Recognises those consumer Insights that most effectively drive growth and drives them through to Implementation

Brand Essence/Positioning – Experienced

Able to use Brand Essence tools to drive brand activity and improve consumer perceptions.

Develops team commitment and ensures all executions are faithful to the KBB or Conversion Driver.

Innovation - Developing

Effectively challenges orthodoxies

Encourages others to recognise orthodoxies and seek new ides

Consumer Driven Strategy – Experienced

Has good understanding of 4As. Uses 4As to set effective Consumer Goals

Uses creativity and teamwork to develop options for each alternative Consumer Goal.

Game Planning – Experienced

Develops annual Consumer Goals based on Strategic Consumer Goals.

Develops activity plans based on a clear understanding of the est. impact of new and existing activities

Top Accountabilities

· Develop 5-year strategic plan for Malta Guinnessâ.
· Lead development of GAME plans
· Regional ‘Big Idea’ growth drivers identified, evaluated and adopted.
· IMC alignment to growth drivers via high quality Game Plans
· Communication campaign and new executions developed. Significant contact with advertising agencies
· Regional media strategy developed based on CSD connection moments.
· Commercial implications of pricing scenarios developed. Conclusions agreed and implemented
· Sales teams engaged to deliver rapid growth in distribution
· Regional BTL growth drivers identified and implemented
· Functional capability of in-market teams developed. Champion DWBB

Qualifications and Experience Required

· Degree qualified
· Minimum 7 years in a blue chip FMCG marketing environment with experience across all marketing mix
· Drinks experience is essential.
· African or other emerging international market experience is preferred
· Experienced level capability on all Diageo Marketing functional and leadership attributes; track record of success
· Ideally a period in sales or excellent commercial skills
· Extensive ATL and BTL strategy development
· Managing agencies at senior level (Directors/Partners)
· Managing senior colleagues to ensure alignment on strategies & plans

Brand Manager, Malta Guinness
Reports to Marketing Manager Malta Guinness

Purpose:

* To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends

Context & Dimensions:

Guinness Nigeria is a focused business unit that delivers significant volume and profit to Diageo (parent company).

Key Relationships:

* Advertising/Research agencies.
* Sales Team
* Consumer planning
* Purchasing & Logistics teams.
* Finance team
* Other brand teams
* Africa marketing team

Key Outputs

* Achievement of agreed Brand Health and profitability targets
* Input into development of World class GAME Plan for brand
* Regular review of plan, with corrective action agreed as needed.
* Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.
* Development of great ATL communication, working with local and regional agencies.
* Ensure development of effective and efficient BTL work in line with Activity Goals.
* Competitive/market reviews with recommended actions
* Excellence in Project Management: Time, cost and quality
* Achievement of Be the Best Development Plan for self and Brand Support Manager.

KPI’s

Overall

* Achievement of Brand Health Targets
* Achievement of Brand Volume targets

Specific

* High quality GAME plans, and activity plans (ATL/BTL/Media)
* Projects delivered to time, cost and quality

Qualification & Experience

Graduate Calibre

* 4 – 6 years consumer and/ or customer marketing experience including:
* Development of brand plans
* Development and execution of media/advertising strategy
* Development and execution of BTL marketing programmes.

Agency Management

* Budget management and responsibility
* Cross-functional project management (strong sales/commercial liaison and teamwork).

Functional Capabilities

* Uses analytical skill to explore options and identify optimal growth drivers.
* Able to develop and assess Insights and translate them into growth strategies
* Works proactively to get the best out of teams
* Balances consumer, commercial and practical angles to form judgment.
* Ensures compliance with DMC.
* Increasingly able to recognise and evaluate a creative idea.
* Understanding of budgeting, pricing, cost management and bottom line.
* Draws clear recommendations from Brand health tracking.
* Great cross-functional working and understands Sales priorities.
* Delivers projects to time, cost and quality. Alerts Line Manager to issues and recommends solution.
* Complies fully with DMC and company processes.

Please note: Only shortlisted candidates would be contacted.

To apply online copy n dis link on ur server

http://www.diageo-careers.com/Pages/Nigeria-en-01.aspx