Digital Marketing Executive in Lagos
DIGITAL MARKETING EXECUTIVE
IT HR – Our client is an integrated branding and marketing firm with customers in the beverages, communications, cosmetics, fast food, sports, leisure and hospitality industry.
JOB TITLE:
Digital Marketing Executive
PURPOSE:
To develop, implement, track and optimize campaigns across all digital channels.
REPORTS TO:
Head, Digital
SUPERVISES:
None
DEPARTMENT:
Creative
LOCATION:
Head Office (Lagos)
REMUNERATION:
NGN45,000 – NGN65,000
ESSENTIAL FUNCTIONS:
Typically, a digital marketing executive will:
•  evelop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s/clients' website(s)
• Create and upload copy and images for the organisation's/clients' website(s)
•  esign, write and optimize content for websites and social networking accounts such as Facebook, Instagram and Twitter
• Track and analyse website traffic flow and provide regular internal/external reports
• Attain key performance indicators such as reducing the website bounce rates, increasing dwell time or improving conversions
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click (PPC) ad management
• Write and dispatch email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Work on printed material to supplement online products
• Attend product launches and networking events
KNOWLEDGE, SKILLS, AND ABILITIES:
Our ideal candidate will have these key skills -
• Editing and writing skills: You will need to devise and edit content for various digital platforms. Writing blog posts will be an integral part of the job
• Speaking skills: You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
• Graphics/Video creation & editing skills: Website and social media content will not just be text but frequently visual as well
• Web development skills: A digital marketing executive is not a software developer, but you will need some knowledge of HTML/CMS, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
• Project management skills: You also need to be good at handling time-sensitive projects and working to deadlines
MINIMUM QUALIFICATIONS:
• An undergraduate degree in marketing is preferred.
• Minimum of 1 year post qualification experience in a similar position
• Possession of Graphics/Marketing or other relevant professional certification will be an added advantage
METHOD OF APPLICATION:
Apply with your detailed Resume to [email protected] within 2 weeks of the date of this advert (May 21, 2017). Your application should include: a cover letter, a one page personal profile and your current, detailed CV attached in Adobe Acrobat (pdf) format.
Application Email Subject line should read:
JOB CODE/Surname, First Name/Discipline/Age/Place of Residence/Class of Degree/University attended.
Example: DME-003/Smith, John/Marketing/25/Yaba, Lagos/2.1/UNILAG
Application Closes:
June 4, 2017
ONLY Shortlisted candidates will be contacted.
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