If you need to attract more readers and potential clients, your blog needs to appear in search results when Internet users enter appropriate keywords. blogs offer HTML editing so you can insert a “meta” keyword tag directly into the blog’s code. Adding a keyword tag is one way to help search engines categorize your blog’s content and can be part of your search engine optimization strategy. The keyword tag tells search engine robots the words and phrases that are relevant to your blog, so include search terms that match your business’s products and services.

Steps to Adding Keyword Tags

1. Sign in to your Blogger account.

2. Click on your blog’s title and click “Template.”...

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