A key contributor to the success of our performance ambition is an effective & flexible field sales force demonstrating industry leadership in both volume driving & retail trade development.
The Retail Development Manager (RDM) is the entry level for sales and commercial talent in Guinness Nigeria.
Working alongside other RDMs and Business Development Managers (BDMs) in a geographical area; the role reports to an Area Sales Manager (ASM).
Purpose of Role
- Supports the business in the achievement of performance objectives through the effective management of a designated sales territory including implementation of all sales activities/programmes in the retail sales territory
Key Accountabilities
- Ensures achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion, Price and Persuasion) at all outlets within territory coverage
- Ensures effective customer/consumer relationship management and business development in trade
- Gain important consumer and trade insights and share with relevant internal teams
- Excellent execution of promotions, ensuring that promotional activity is in the right outlets and well managed
- Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Men (VSM)
- Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory.
Qualifications and Experience
- Graduate with minimum of 1 year commercial expertise gained in Field Sales or Consumer Marketing
- Understanding of the total alcoholics drinks market
- Brilliant persuasive selling skills
- Good communication skills written and verbal
- High degree of integrity
- Good interpersonal skills
- Geographically mobile – must be ready and willing to work in any location in the country
- Experienced driver with valid license
- Good computer appreciation skills
- Entrepreneurial mind-set and good business acumen.
Barriers to Success in Role
- Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
- Unwillingness to flex schedule to align with business hours of retailers and distributors.
- Low level of drive or personal leadership
Working options
- Based in a defined geographical area.
- 100 % Field Based
- Some travel to Divisional Office essential.
- Willing to work weekends and late nights
Mode of Application: Follow this link to apply
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