A key contributor to the success of our performance ambition is an effective & flexible field sales force demonstrating industry leadership in both volume driving & retail trade development.
The Retail Development Manager (RDM) is the entry level for sales and commercial talent in Guinness Nigeria.
Working alongside other RDMs and Business Development Managers (BDMs) in a geographical area; the role reports to an Area Sales Manager (ASM).
Purpose of Role

  • Supports the business in the achievement of performance objectives through the effective management of a designated sales territory including implementation of all sales activities/programmes in the retail sales territory

Key Accountabilities

  • Ensures achievement of the Diageo sales drivers (Quality, Distribution, Visibility, Promotion, Price and Persuasion) at all outlets within territory coverage
  • Ensures effective customer/consumer relationship management and business development in trade
  • Gain important consumer and trade insights and share with relevant internal teams
  • Excellent execution of promotions, ensuring that promotional activity is in the right outlets and well managed
  • Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Men (VSM)
  • Accountable for Point of Sale (POS) materials, Chillers, Light signs, etc deployed in retail outlets within sales territory.

Qualifications and Experience

  • Graduate with minimum of 1 year commercial expertise gained in Field Sales or Consumer Marketing
  • Understanding of the total alcoholics drinks market
  • Brilliant persuasive selling skills
  • Good communication skills written and verbal
  • High degree of integrity
  • Good interpersonal skills
  • Geographically mobile – must be ready and willing to work in any location in the country
  • Experienced driver with valid license
  • Good computer appreciation skills
  • Entrepreneurial mind-set and good business acumen.

Barriers to Success in Role

  • Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competition
  • Unwillingness to flex schedule to align with business hours of retailers and distributors.
  • Low level of drive or personal leadership

Working options

  • Based in a defined geographical area.
  • 100 % Field Based
  • Some travel to Divisional Office essential.
  • Willing to work weekends and late nights

Mode of Application: Follow this link to apply