External Job Title Retail Sales Executive
AutoReqId 51260BR
Function Sales
Type of Job Employee
Country Nigeria
Town/City Lagos
External Job Description Job Title: Retail Sales Executive


Context and Purpose of Role

Guinness Nigeria operates a Total Beverage Alcohol (TBA) business and currently operates on 3 sites within Nigeria with a portfolio of products including Stout, Malta, Lager, Spirits and Ready to drink brands. Nigeria is the 2nd largest market for the Guinness Stout brand globally. It is quoted on the Nigerian Stock Exchange and a significant player in the national economy.

We are looking to fill the role of Retail Sales Executive to join an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity. The Retail Sales Executive role is our entry level route into the sales function. The role is expected to support Guinness Nigeria’s business objectives through the effective management of designated retail sales territory with special focus on high value outlets as well as implementation of all sales activities/programs in assigned outlets. The role requires the ability to build strong commercial relationships with our customers. Managing and developing your own accounts is a core part of the role and you will be responsible for activations, preselling and order taking.

Top Accountabilities:

  • Responsible for the account management and activation in assigned outlets
  • Listing of innovations and priority brands, and ability to pre-sell total portfolio (Beer and Spirits) in the right quantity
  • Ensure achievement of basic sales drivers (price compliance, distribution, quality, visibility) within assigned territory/outlets
  • Ensure sell-out of distributors/market share growth are achieved via monitoring the Retail Redistribution Scheme, and excellent execution of promotions. Ensure promotional activity is in the right outlets and well managed
  • Keep and update a database of outlets within the territory
  • Ensure effective customer/ business development to counter competitive activities in these outlets

Qualifications and Experience Required:

  • Graduate with minimum of 1 year commercial expertise gained across sales/customer marketing/sales management
  • Good understanding of Sales Driver execution at the point of purchase; Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion
  • Good communication skills in – written and verbal
  • Candidate must have good IT skills and knowledge of Microsoft office packages.
  • High degree of integrity
  • Strong analytical skills
  • Good inter personal skills
  • Geographically mobile
  • Experienced driver with valid license

Barriers to Success in Role

  • Unwillingness to flex schedule to align with business hours of retailers and distributors
  • Low level of drive or personal leadership.

How to apply

Click here to view details and apply